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07.04.2022

New line of GTLight LED screens with 3D effect

3D LED screens are LED displays that allow you to create the effect of a three-dimensional image without the use of special glasses. A characteristic feature of such screens is their large size and location on the facades of buildings and other high-rise structures, due to which the 3D effect is even more impressive.

Installing a LED screen with a 3D effect will turn the facade into a huge multimedia space and take advertising to a fundamentally different level, inaccessible to competitors. The building with a 3D screen on the facade attracts the attention of absolutely all passers-by and quickly becomes a real landmark of the city.

Placing ads on a 3D screen is many times more efficient than on a regular one. Attention to such an object is not limited to the street. Statistics say that more than 50% of passers-by begin to shoot a screen on a video that is posted on social networks, which increases the reach of the audience at times!

The principle of creating a 3D effect on the screen

It is possible to achieve three-dimensional images on an LED screen without the use of cinema glasses, having understood how human vision works. Due to the fact that our eyes are located at some distance from each other, 2 images of the same thing enter the brain at the same time. In the brain, they are superimposed on each other, creating a three-dimensional picture. This allows us to estimate the distance to and between objects, as well as to relate their sizes to each other.

To achieve the same effect on the screen, GTLight specialists work out the content in detail, namely the main object of such a video. Using perspective, shadows, size differences and distances, they turn a 2-dimensional image into a three-dimensional one.

The angular location of the LED screen helps to achieve the effect of volume. As a rule, such structures are located on both sides of the building, connecting at a right angle. Due to this, a perspective is created, using which, when creating video content, you can make a “niche” in the building, where a variety of objects can easily fit.

The most important condition for obtaining a 3D effect is the right video. Content development should be handled by a professional designer. Our experts use the appropriate software for this: Autodesk Maya, Cinema 4D, Houdini, Unreal Engine, Adobe After Effects.

How to order a 3D LED screen

  • Object selection. One of the most important factors for ensuring three-dimensionality is the correct choice of object for screen placement. The fact is that the effect of volume is visible to viewers only from a certain angle. GTLight employees will help you evaluate which place to choose for installation. It is necessary to take into account that the section of the street from which the effect of volume on the screen is best viewed is free for pedestrians and cars.
  • Aspect ratio. Specialists of the GTLight design department will calculate the optimal aspect ratio of the LED screen, the height above the ground, the angle of rotation and other parameters, taking into account the selected screen resolution, so that the 3D effect is as noticeable as possible.
  • Pixel pitch. Creating a high-quality 3D video requires high skill from the designer and careful study of small details. To ensure that the work of the designer is not in vain, it is necessary to provide a high resolution image. To do this, we use LED modules with fine pixel pitch. Today, the smallest pitch for outdoor screens is 2.5 mm.
  • Characteristics. In order to maximize the effect of 3D content, GTLight uses components with the best characteristics when implementing such projects. High refresh rate, high contrast ratio and large gray scale for the best image quality, clarity and detail.
  • The weight of the equipment. Since 3D screens are of considerable size, a serious load is created on the facade. Before starting work, GTLight designers calculate the optimal weight of the structure, taking into account the bearing capacity of the building. For such screens, lightweight equipment is selected to reduce the load on the walls.
  • We also consider how the screen will be serviced in advance in order to reduce further service costs. In addition, we use only energy-efficient equipment for the implementation of projects with a large area of the LED canvas, which allows the owner to save on electricity in the future.

    Animated Architecture

    Media architecture is a rapidly growing area that combines architecture and digital art. The integration of LED screens into modern buildings allows you to connect real and virtual worlds, creating a unique immersive space. Such hybrids of architecture, digital technologies and computer design are called the most promising direction today.

    The use of LED screens on facades will allow not only to create unique architectural ensembles by changing the configuration of buildings, but also to change the style of design. After all, for this it is enough to load new content on the screen.

    Price for LED screen with 3D effect

    You can calculate the price of a LED screen for a facade with a 3D effect by leaving a request on our website. For an accurate calculation, you will need a photograph, or a project of the building on which the screen is planned to be installed. The GTLight manager will make a preliminary calculation, clarify all the details necessary to determine the characteristics of the screen, and also prepare a visualization of the project with photo reference to the object.