To begin with, today, the super site is one of the largest and most effective media in outdoor advertising. And if we talk specifically about freestanding advertising structures, then the super site is definitely a leader in this field.
The key features of the supersites are their impressive size combined with a wide aspect ratio, as well as their location near highways with a huge traffic flow. But we do not produce ordinary super sites, we produce digital super sites. Those. instead of printed banners, full-fledged LED screens are installed on which you can play absolutely any content, from still images to video.
Thanks to our software, the owner of the super site receives full control over the equipment. It is known that at night, at the request of the traffic police, it is customary to use exclusively static images instead of video. So, this program will allow you to create a clear schedule, at what time certain playlists should work, with what frequency, and, not least, with what brightness. Also, in order to save electricity, it is possible to set the time for turning off and turning on the screens, for example, to organize the operating mode from 6 am to 2 am.
In addition to the distribution of advertising, there is the possibility in real time, at any necessary time, replace the reproduced content, change the playlist itself.
Super site ad performance
Advertising on the digital super site compared to regular static banners has long been shown to be effective due to several advantages. Let's consider some of them.
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Brightness and dynamics
The first thing I would like to note is that, compared to conventional banners, digital supersites convey a vibrant, vibrant, dynamic image, advertising looks much more expressive and attractive, therefore, is more effective for the advertiser.
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More advertisers
Second, one digital supersite can broadcast over 6 promotional videos per minute. The number of advertisers and the length of the video will depend on your broadcast policy. This is much more interesting than the same banner hanging throughout the month.
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Video content
Third, the ability to display video ads. By means of video, you can show and convey to the viewer much more important information, and thereby more efficiently induce him to a specific action. To study in more detail the advertised product or service on the site, call, etc.
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Service
With a frequency of once every three weeks (depending on the rental period of the ad space), super sites with static banners need regular maintenance. It is required to dismantle the old banner, print and install a new one. With digital banners, this is not the case.
Like any outdoor equipment, LED screens need maintenance, the question is how often. The problem is that supersites are located in a rather harsh operating environment. Dust, dirt from the road, chemicals, sudden changes in climate, etc. Therefore, LED screens with the lowest equipment will be expected to be more frequently serviced once every three months. The equipment with a good set of equipment that we use in super sites is adapted to any situation, the only one that will not withstand complete immersion in water, although if there is a need, we will do it. Such equipment will need to be serviced at most once a year.
Since supersites are located near roads, it is advisable to clean the screen of LED screens with a high-pressure cleaner once or twice a year, depending on the degree of contamination.
Standard sizes
We make advertising suitesites of two sizes, 15 x 5 and 12 x 5 meters. The first option is more in demand, since this aspect ratio is more advantageous in terms of layout and marketing.
Also, if there is a need, we can design, manufacture and install a custom size super site that you need.
Cost
With regard to the cost of a supersite, first of all, it depends on the choice of components. Manufacturer of LEDs, power supplies, control system, all these components, in addition to cost, also affect the service life and warranty.
We will analyze several popular options with a two-sided design in order to have an idea of the cost of equipment. The dollar exchange rate was taken at the time of writing, 67.18 rubles. The price is for two screens.
| Size, m | Pixel pitch, mm | LED | Brightness, cd/m2 | Cost, USD |
|---|---|---|---|---|
| 15,040 х 4,960 | 10 | DIP | 7500 | $111 940 |
| 15,040 х 4,960 | 10 | SMD | 8000 | $99 050 |
| 15,040 х 4,960 | 8 | SMD | 7500 | $116 113 |
| 12,160 х 4,960 | 10 | DIP | 7500 | $90 931 |
| 12,160 х 4,960 | 10 | SMD | 8000 | $80 418 |
| 12,160 х 4,960 | 8 | SMD | 7500 | $94 401 |
A two-sided metal structure of the “dovetail” type with a foot height of 20 meters will cost around 6.403.350 rubles. The metal structure has 3 floors for the most convenient rear service, plus, if necessary, the installation of the front platform is possible.
Manufacture
The production of LED screens themselves for digital supersites takes place in Novokuznetsk at the plant of the GT Light Company. Production time is from 25 to 60 working days, depending on the availability of components.
Delivery of equipment with a weight of 4112 kg and a volume of 44 cubic meters, for example, to Moscow will cost approximately 175,201 rubles. Metal fabrication will take place in Moscow according to our project.