Today, LED media facades can be safely called flagships in the entire field of street outdoor advertising. Consequently, the cost of advertising on this equipment is quite high. For example, the cost of broadcasting on a media facade measuring 89 x 7.17 m in Moscow on Novy Arbat reaches $693 350 USD.
The impressive size, dynamic vibrant picture, wide audience coverage, everything overpowered allows both advertising agencies and advertisers to receive the necessary returns from the equipment, namely, quick payback and high performance, respectively.
Let's return to the Moscow media facade on Novy Arbat. Based on the cost of our similar equipment, its estimated cost is $968 288 USD. Those. in two months of working with large international advertisers, this equipment paid for itself.
But this article is still not about the effectiveness of the media facade, we will write about this a bit later, but about the cost of specific equipment. Our company produces all possible and popular models of media facades today. Therefore, you are very likely to find the necessary information.
The cost of the media facade, of course, is affected by the technical characteristics of the model and equipment class:
- The physical step of the pixel, the distance between the LEDs or a group of LEDs along the vertical and horizontal axis;
- Accessories, namely the manufacturer of LEDs, power supplies and control system;
- Peak brightness is one of the most important parameters that will show if the image on the media facade will be visible in direct sunlight.
For a better understanding of prices, we will draw up a table with the most popular models of rack media facades, with different pixel steps. The cost is indicated per square meter and is formed taking into account the dollar exchange rate on the day this article is written.
| Pixel pitch (horizontal / vertical), mm | LED | Brightness, cd / m2 | Transparency, % | Cost, USD |
|---|---|---|---|---|
| 15.625 / 7.81 | SMD3535 | 6000 | 35 | $2094 |
| 12.5 / 7.81 | SMD3535 | 6500 | 45 | $2397 |
| 15.625 / 15.625 | DIP346 | 8500 | 50 | $1485 |
| 31.25 / 15.625 | DIP346 | 7700 | 70 | $1324 |
| 31.25 / 31.25 | DIP346 | 7000 | 70 | $1093 |
| 25 / 15.625 | DIP346 | 8000 | 55 | Upon request |
| 25 / 25 | DIP346 | 7500 | 60 | $1235 |
| 50 / 25 | DIP346 | 7700 | 70 | $984 |
It is also worth noting that the price per quadrant meter of the LED media facade will decrease in proportion to the increase in the total area of the canvas. Those. the larger the media facade, the lower the square meter.
Therefore, for a detailed and current calculation of the cost of LED equipment, contact our specialists.